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Karina and Gustavo wanted to accompany the growth of their family business, Elemento Cerámica, with a comprehensive rebranding of the brand. They sought to continue expanding and reach an audience that was interested in their new line of products. They understood that renewing the image was going to be the kick they needed.
We built a modern visual concept that conveyed the warmth of craftsmanship, but at the same time, the solidity of a quality brand. We made use of irregular figures to bring dynamism and a certain spontaneity to the composition, and we created a strong presence with a palette of earth colors. The result was not only focused on branding pieces, but also on a website with a lot of personality as well.
